According to a recent report by Statista, in 2020 78% of the United States population was subscribed to an SVOD (Subscription-video-on-demand) platform. While internationally, there are 785 million users subscribed to an OTT provider like those mentioned above. 

What is OTT?

OTT’s popularity domestically and worldwide is relevant to you and me due to the speed of innovation happening within the OTT sector. While the whole world is watching, technical and stylistic choices are being made to improve the experience and quality of OTT. 

Creating an OTT platform can reap lucrative benefits, only if you’re willing to innovate and remain in front of the wave of innovation. 


While this may seem a bit obvious, OTT services have truly become household names thanks to services like Netflix and Amazon Prime. 

According to a recent report by Statista, in 2020 78% of the United States population was subscribed to an SVOD (Subscription-video-on-demand) platform. While internationally, there are 785 million users subscribed to an OTT provider like those mentioned above. 

OTT’s popularity domestically and worldwide is relevant to you and me due to the speed of innovation happening within the OTT sector. While the whole world is watching, technical and stylistic choices are being made to improve the experience and quality of OTT. 

Creating an OTT platform can reap lucrative benefits, only if you’re willing to innovate and remain in front of the wave of innovation. 

OTT requires an Internet Connection

This may seem obvious to most, however not all internet connections are created equal. It is true that an OTT stream can be delivered to any corner of the planet with an internet connection, but the quality of the online video is directly tied to the strength of the internet connection. 

According to a study by consumer reports, the minimum speed required varies from platform to platform. However, 25 Mbps is considered enough for one instance of streaming at all tiers of quality. An important caveat, meaning that if you want to have multiple streams within your household you will need a connection speed faster than 25Mbps to achieve the ideal user experience for all.

Say goodbye to commercials as you know them with OTT.

A huge advantage of OTT, as opposed to traditional cable, is being able to watch a wide range of content without those pesky commercials appearing half-way through marring your viewing experience. 

While you may be able to watch some shows and movies commercial-free on some  OTT platforms, in order to watch the latest cable TV shows some ads might be shown before or during the content. The same applies to some live sporting events. 

Why not both?

Unlike many other industries, choosing between an OTT platform doesn’t have to be a declaration of loyalty to a singular company. Due to their accessible price points, many people are subscribed to multiple OTT providers often at a lower cost than their traditional TV solutions. This mix and match approach of OTT providers generates more value for the viewer at a cheaper price than you would expect. 

Any way you want it, that’s the way you get it.

Finally, now that you’ve seen all the advantages of an OTT app, what is the best way for you and your family to consume all the amazing content and features available? Thanks to the internet there is no “best way”. 

OTT can be viewed on a multitude of different devices and platforms which you can choose between at your own convenience. 

You can choose to stream content on any internet-connected devices such as smart TVs, AndroidTV, Apple TV, mobile phones, tablets, laptop computers, and even digital media players such as Roku or FireTV/Chromecasts. 

Getting Started!

While many of the big players mentioned above required large CapEx investments to fund their proprietary technological infrastructure, media creators can evade this large financial burden thanks to powerful white-label SaaS OTT providers like Nunchee.com

Having different types of OTT apps to choose from and optimize your business is a great advantage consumers have in the OTT industry. One way is to use a cloud-based approach to your content delivery and use public cloud services. This solution is called SaaS or software-as-a-service, the alternative is to host all your content independently.

Nunchee, a SaaS solution,  gives the channel owner more flexibility than they already had. An OTT channel with Nunchee can be launched without the financial responsibility of constructing an independent cloud structure. A free trial with no credit card required allows you to create a channel in a flash, as well as ensures scalability in the event of rapid growth. 

About us:

Nunchee.com is an OTT white-label streaming service committed to providing the best in OTT live streaming. Nunchee empowers Media Creators to launch their video website and branded apps instantly while including all tools to manage their service. You can launch your service in as little as 24 hours. Clients of Nunchee.com include The British Basketball League, ATA Football, Telefonica, and Fanatiz among many others.

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