Stop Browsing, Start Watching: a quick word on user browse fatigue and how to avoid it.

Remember when households used to have 1 or 2 TVs, and you had to fight your siblings so you could watch your favorite series? Or maybe you were lucky to have a TV in your room, and every Sunday at 9pm you were so ready; VCR set on Record for the next episode of the X Files. (In case you don’t know what a VCR or X Files is, google it. It’s one of those things that made a 90s kid’s life more interesting). 

Good old times, right? Well, not really. Being the anxious being that I was (still am?) I know I hated when an episode ended on a cliffhanger-having to wait at least another week (best case scenario) to see how it was going to end. I remember dreaming of the day I’d be able to choose whatever I wanted to watch whenever I wanted.

We certainly have come a long way since then, and today we’re showered with options. Can you remember the last time you were on Netflix and found something to watch in less than 5 minutes of searching? How about the last time you spent half an hour looking for something to watch and ended up going back to cat videos? 

Yes, I know, the struggle is real. And yes, browsing fatigue is also real. With over 300 services to choose from, it has become increasingly difficult to choose what to watch. As an OTT owner, how do tackle that?

Know Your People

First and foremost, know who your subscribers are. I can’t stress that enough. Data driven decisions are key to make this work. Before you suggest anything, know what they like to watch. Short 30 minute food shows? Or sci-fi movies over 2 hours long? When are they most likely to log into the service? Segmentation is key and it’s also the first step to up your OTT game.

Custom Push Notifications with Suggestions

First and foremost, know who your subscribers are. I can’t stress that enough. Data driven decisions are key to make this work. Before you suggest anything, know what they like to watch. Short 30 minute food shows? Or sci-fi movies over 2 hours long? When are they most likely to log into the service? Segmentation is key and it’s also the first step to up your OTT game.

“Channels”

Create channels. Organize your content in a way people can easily identify and start watching.  The goal here is to get the user to start watching and stop spending so much time scrolling through all the options. For example, if you have documentaries you can create a page, “Documentaries” and then have sub-pages with the different categories, making it really intuitive for the subscriber to find what they want.

Rankings and Trends

I know this may sound old and counter-intuitive, especially if you’re a hipster, but when everyone highlights the importance of unique curated content why would you go for what’s trending? Well, for starters we’re 7 billion people across this planet and everyone likes different things. And some people are naturally drawn to trends – otherwise why would have Netflix come up with that feature? Also, Twitter trending topics, hello?

This goes back to that social proof concept. As homo sapiens we’ve been hard wired to follow the leader, so yes, in 2020 we see a list of what everyone else is watching and it’s nearly impossible not to wonder why. And then the next thought is, “This must be worth it since everyone’s watching it, right?.” So my question is: What’s stopping you from creating a “Most Watched” or “Top 10” playlist to get your subscribers to click on that content without ever wondering if they should?

At Nunchee.com we strive to make your life easier and provide you with the best technology so you can build your OTT with just a few clicks. Wanna know more about what we do? Wait no more and book a demo now!


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