What’s trending in sports and social media marketing right now?
In order to capture the most engagement possible, brands are experimenting with different methods: Instagram Stories where clubs can administer polls to Twitter or Instagram users and take pre-match questions, live-tweeting an exceptional save or strike for goal, team-specific hashtags so loyal fans can quickly and efficiently find your content, and many more methods.
You can see examples of clubs using social media like Instagram, Twitter, or TikTok throughout the world in the planet’s most popular leagues such as La Liga, The Premier League, Ligue 1, Bundesliga, and the Champions League.
We found that 72% of sports fans are most engaged by exciting pre-game content. This can be as easy recording players warm up or a glimpse at the locker rooms before players arrive.
At Nunchee, thanks to years of OTT sports live streaming we have identified trends and practices which are relatively simple to implement and proven to boost fan engagement.
What do the future of sports and social media look like?
Regardless of your point of view, social media will keep on assuming a significant part in sports. Up to 70% of sports fans who like or follow a brand online say they’re open to sharing brand content, buying goods, or engaging with social posts. Particularly as teams get back to the field and fans get back to the stands, teams ought to do their absolute best to keep the buzz and energy going by means of social media. The tips and best practices above can assist you with doing that.
Nunchee x Sport Buff x ATA Football Real Life Example
Nunchee client ATA Football recently integrated Sports Buff into their live sports OTT platform and have seen an immediate increase in audience engagement and retention. Sport Buff is the next generation of sports fan engagement and commerce. Sport Buff superimposes an interactive layer directly over the broadcast enabling real-time gamification, purchasing, real time predictions and betting, fantasy, and much more!
Above: Tottenham Hotspur F.C. Women face off against Arsenal W.F.C. on ATA Football. Sport Buff’s sleek and non-intrusive interface can be seen in action.
This leading technology in first-screen experience is available on Live, VOD, and archived content, letting fans play with and against their friends and allowing other fans and partners to engage, retain, and monetize their audiences.
Both ATA Football and Sport Buff are excited about the possibilities this partnership, facilitated through Nunchee.com, will generate as well as certainly boost fan engagement across the board.
President and Founder of Sport Buff, Jonty Whitehead, commented on the partnership in a promotional video released in anticipation of the integration:
“We are delighted to be joining forces with ATA Football, the growth and interest in Women’s football has been exceptional over the last few years and Atalanta Media have positioned themselves as the market leaders in bringing that content to an expanding audience,” Whitehead said, “Adding Sport Buff to their output will mean those fans will have their voices heard and make this a truly innovative place to watch your footy.”
Esmeralda Negron, general manager and co-founder of Atalanta Media, added within the same video:
“ATA Football’s commitment to building a community by providing access and valuable experiences to fans and young players of the game aligns well with Sport Buff’s mission to provide fans with an interactive, engaging experience.” Negron said, “ATA Football believes that joining forces with other organizations that are driving change and delivering value aligns with its mission ‘For the Game. For the Girls. For the Globe’.”
Sport Buff is now Live and integrated with Nunchee and immediately available to all customers! If you wish to integrate Sport Buff’s services into your own OTT platform you may follow this link for more information.
How to Apply Social Media trends and practices in real life to Boost Fan Engagement.
- Make your mission and goals clear.
undefined - Account for rival fans and potential sponsorships.
undefined - Amplify your content to as many platforms as you can.
undefined - Use the appropriate tools and software to succeed.
undefinedundefined - Analyze and store data to enhance your brand to sponsors.
undefinedundefined - Don’t be afraid to recognize superfans and interact with your fans.
undefinedundefined - Diversify your communication methods for an unexpected future.
undefinedundefined - Build a place for your fans to “gather” virtually or in person if possible.
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Conclusion and About us:
A sports brand should deliver personalized experiences which hit close to home and are imperative to keeping loyal fans engaged. Companies that truly comprehend the power of social media and the second screen wield an incredibly powerful tool capable of generating enormous growth.
Constantly improving technology can have the potential to heighten feelings and improve fan experience. Industry leaders are now discussing VR, live streaming, social media, and potential new digital solutions. A couple of years ago this technological revolution was imponderable. Today it is, considered the standard, essential to any fast growing company in the business of live sports.
Nunchee.com is an OTT white-label streaming service committed to providing the best in OTT services. Nunchee empowers Media Creators to launch their video platforms and branded apps instantly while including all tools to manage their service. You can launch your service in as little as 24 hours and immediately host live broadcasts. Clients of Nunchee.com include The British Basketball League, ATA Football, Telefonica, and Fanatiz among many others.
